EdAllies is a champion for underserved students in the state of Minnesota. To help them create a cohesive visual identity, we left behind clichés like apple motifs and cold blues typical of education companies. We started with a vibrant color scheme and a wordmark that captures their initials and evokes an open book. Then we abstracted the geometric shapes from the wordmark into patterns reflecting the diversity and complexity of the education landscape. Using the newly developed visual brand, we created new collateral, iconography, a brand book and a responsive Wordpress website that provided a rich platform for content.
