About

b. 1986, HK.

Clients :

Apple
Betty Crocker
Cheerios
Häagen-Dazs
Progresso Soup
Purina
Nestlé Tollhouse
3M Thinsulate
Black + Decker
Illume
Scotch Blue
+ more

Roles :

Superhuman - Associate Design Director
Zeus Jones - Designer

 

I’m a designer - my favorite types being illustration, identity system design, website/UI and spatial design. I pride myself on working hard and working fast, resulting in smart designs that are not lacking quality. I believe the best designs are built on a well-developed strategy. When a brand’s personality and plan are clear, the design will come naturally. I enjoy solving problems and rather than rely on design for that purpose, I use design as a tool in that process. My aesthetic is minimal, bold, and geometric.

Outside of design, I spend a lot of time taking bad iPhone photos of my three cats Craig, Sharon, and Amanda. I also love baking cookies and decorating my home. I’m really good at old video games, especially Donkey Kong Country and almost anything on N64. I like dancing around my kitchen to Jason Derulo and watching a lot of garbage TV shows like Dance Moms, Teen Mom, and The Bachelor.